meet latrice!
I’m a freelance Creative Director and Stylist based in Virginia. I specialize in developing creative concepts and bringing them to life through art direction, production coordination, and styling for marketing campaigns, editorials, and social media content.
Every photoshoot begins with an idea. I transform those ideas into cohesive visual stories by developing the creative concept, sourcing wardrobe and props, coordinating shoot logistics and directing the creative vision on set.
My journey began in college, where I worked alongside local photographers and designers as a hair and makeup artist. Watching the lighting, clothing, locations, hair, makeup and creative direction come together to create powerful imagery sparked my passion for visual storytelling. I realized I wanted to be behind the vision that shapes those stories.
After graduating, I joined a clothing design and distribution agency, where I started as a Design Assistant before growing into roles as a Stylist and Photo Art Director, leading creative direction and styling across multiple menswear brands.
Today, I’m excited to continue creating meaningful campaigns and collaborating with other brands, businesses, and creatives.
Check out my work!